Red Bull said it could "give you wings "
Red bull said it could " give you wings " Red Bull is one such company that was involved in unethical marketing strategies.The energy drink giant was involved in false advertisement. It lied and misrepresented the energy drink's ability to enhance reaction speed and performance,even through the advertising claim lacked scientific support for the claim that the energy drink provided extra value to a customer relative to a mug of standard coffee. Red Bull pervasively marketed their energy drink as agrander source of vigor more valuable than more expensively priced standard coffee or other more common sources of caffeine. However, according to studies conducted on the drink by the the European Food Safety Authority Journal found the energy drink to only have caffeine as its only active ingredient, and therefore, it had no performance enhancing properties. This false claim resulted to a law suit Why is it unethical I think what makes Red Bull's marketing ...