Red Bull said it could "give you wings "

Red bull said it could " give you wings "

Red Bull is one such company that was involved in unethical marketing strategies.The energy drink giant was involved in false advertisement. It lied and misrepresented the energy drink's ability to enhance reaction speed and performance,even through the advertising claim lacked scientific support for the claim that the energy drink provided extra value to a customer relative to a mug of standard coffee. Red Bull pervasively marketed their energy drink as agrander source of vigor more valuable than more expensively priced standard coffee or other more common sources of caffeine. However, according to studies conducted on the drink by the the European Food Safety Authority Journal found the energy drink to only have caffeine as its only active ingredient, and therefore, it had no performance enhancing properties. This false claim resulted to a law suit

Why is it unethical

I think what makes Red Bull's marketing strategy unethical is for the reason that they used exaggerated products claims which prompt consumers to purchase Red Bull drinks that did not uphold what they indicate they do.Red bull's marketing strategy is unethical, not because the drink doesn't give consumer wings , rather because it claims that the energy drink gives higher energy than boost an average cup of coffee, which has been scientifically proved to be lie. The company takes advantage of customer by committing ti them that the energy drink bolsters the body the system by making available blend of elements which when consumedenhance a consumer 's physical as well aspsychological performance. however, the energy drink avails no enhanced ingredients or energy to the customer 's body functioning that cannot be be equally